Katie Humphrey, 34 years old. It used to be easier… simpler. Less complicated and convoluted.
What starts out as harmless and even endearing behaviour, like being overly attentive or good with money, quickly descends into more aggravating conduct such as being overbearing and Scrooge-like with their spends.
Both companies are pushing this message with recent advertising efforts. Tinder has a new publication, Swipe Lifespecializing in personal essays that reinforce the idea that dating misadventures are cool, or at least exciting, invigorating and youthful. Swipe Life says downloading Tinder is a milestone in human life akin to buying your first beer and losing your virginity. Bumble is selling itself as a means to personal betterment and greater sophistication.
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